DeloitteEngineering Blog | Netherlands
28 March 2023

TrailblazerDX’23 Highlights

TrailblazerDX stands out as an official Salesforce event that is dedicated exclusively to technical professionals working with the Salesforce platform. As always, attendees were treated with a wealth of learning opportunities, hands-on workshops, and exciting news and updates. The event happened in San Francisco on the 7th and 8th of March 2023 and was replete with Keynotes, panel interviews, and exclusive content designed to help customers make their organizations more successful.

The key highlights from the event were the following:

EinsteinGPT, Data Cloud Updates, Flow Automation Updates, Several innovations becoming generally available, MuleSoft Discovery, Trailhead Coach, launch of the flying Squirrel, the cheap Salesforce integration licenses and much more.

Below are some of the top highlights that caught the attention of everyone. You can watch the sessions on demand on Salesforce+ in case you’re interested to know more.


Salesforce is launching Einstein GPT to deliver auto-generated AI content, right within the Salesforce platform, with use cases including:

This is the world’s most powerful, intelligent, generative CRM, making every employee more productive and every customer experience better.

Einstein GPT combines public and private AI models with CRM data so that users can ask natural-language prompts (i.e., conversational questions) directly within Salesforce CRM. The result? AI-generated content is delivered that continuously adapts to changing customer information and needs – hugely time-saving for users.

To know more, refer to this page.

Data Cloud Updates

Data Cloud Updates unlock customer data and actionable insights in real time, at scale. Also, Data Cloud brings real-time data power to Customer 360, saving time and money while growing revenue.

Connect - Connect all your customer data at scale, from any app, device, or real-time stream, with out-of-the-box connectors.

Harmonize - Automatically harmonize all your data into a single customer graph.

Engage - Empower any department and any industry with unified customer profiles that adapt to their activity in real time.

Experience - Create magical experiences for your customers in critical moments when milliseconds matter most.

Other Data Cloud Updates:

To know more, refer to this page.

Flow Automation Updates

Salesforce also announced that there are now over 900 out-of-the-box Flow templates available to you! You can start to build and automate faster using templates that follow best practice and simplify business processes. Below are some of the other updates that were introduced in the TrailblazerDX’23:

Continuous Innovation Updates

Salesforce continues to invent in continuous innovation. A lot of the products introduced earlier are either generally available or are in beta in the coming months. Below is a short overview:

Salesforce Integration User License

Free Salesforce Integration User Licenses were announced during True to the Core at TrailblazerDX!

At a previous True to the Core session, the issue of API-only licenses was raised. In essence, the cost of licenses makes it prohibitively expensive to purchase licenses to be used with various APIs and integrations. However, having a license per API/integration is best practice, giving you better control and visibility over each API.

In fantastic news, starting on March 14, 2023, Enterprise, Performance, and Unlimited edition orgs will receive five free Salesforce Integration User Licenses, with additional licenses billed at $10 each.

Trailhead Coach

Salesforce introduced Trailhead Coach, a free, guided path from skills-based learning to automatic interviews for anyone pursuing a career in the Salesforce ecosystem. Trailhead Coach is generally available.

Timeline of the Event

On the first day of TrailblazerDX’23 (7th of March 2023), the main keynote announcements were followed by a fun filled day of Trailhead Quests, circles of success, vendor & Salesforce booths and several deep dive sessions. The day concluded with the official Salesforce party that kicked off at 6pm after the conference closed, featuring the Grammy-nominated band, Fall Out Boy!

TrailblazerDX’23 day 1

On the second day of TrailblazerDX’23 (8th of March 2023), the day started with the True to the Core session, covering Einstein, Tableau and MuleSoft Keynotes as well as several deep dive sessions to participate in. The day ended with an interesting and super funny talk with Kumail Nanjiani.

TrailblazerDX’23 day 2